Alaska’s tourism industry has mastered a peculiar alchemy – transforming mundane experiences into “once-in-a-lifetime opportunities” with corresponding price tags.
I’ve watched fellow travelers pay $50 for salmon they could purchase at the local grocery store for $12.
The most dangerous wildlife in Alaska isn’t the grizzly bear but the crafty tour operator with a gift for storytelling and credit card processing.
The state’s vastness creates the perfect environment for tourist traps to thrive, hidden among genuine wonders.
True Alaskan adventures rarely come with a gift shop attached.
1. Santa Claus House, North Pole

The Santa Claus House in North Pole, Alaska capitalizes on its festive location name to create a year-round Christmas attraction.
It’s designed to make you feel like you’re visiting the “real” North Pole, complete with holiday decorations regardless of season.
But here’s the catch… you’re essentially paying premium prices for Christmas trinkets that could be purchased anywhere else for much less.
Why It’s On This List: This self-explanatory establishment draws in crowds based solely on its location name, offering little authentic Alaskan culture while charging tourist prices for generic souvenirs.
2. Port Shopping Areas, Various Cruise Ports
Cruise ships arriving in Alaska feature “Port Shopping Advisors” who recommend specific stores in Juneau, Skagway, and Ketchikan.
These advisors don’t work for the cruise lines – they’re employed by promotion companies and earn commissions by directing passengers to certain shops.
That’s why you’re better off exploring a block or two beyond the port area where locally-owned stores offer similar items at better prices.
Tourist Trap Alert: Stores like Diamonds International and Effy Jewellery pay hundreds of thousands of dollars annually to be included in cruise line shopping programs, and they make this money back by charging premium prices to cruise passengers.
3. Gold Dredge 8, Fairbanks

Gold Dredge 8 in Fairbanks has been called the “biggest tourist trap in Alaska” by some visitors.
The attraction offers a glimpse into Alaska’s gold mining history with demonstrations and the chance to pan for gold yourself.
I made a classic mistake when visiting – expecting an authentic mining experience but finding a highly commercialized operation instead.
Why It’s On This List: While the historical aspects are interesting, many visitors feel the experience is overpriced for what you get, with the “guaranteed gold” in your pan being pre-placed rather than naturally discovered.
4. Cruise Ship Excursion Markups, All Ports
Cruise ships charge significant premiums for excursions you can easily book yourself once in port.
In Juneau, for example, you can visit Mendenhall Glacier by taking a $2 public bus instead of paying $50+ for a cruise-organized shuttle.
Want me to share a money-saving tip? Walk just a few blocks from the port in any Alaska cruise stop and you’ll find local tour operators offering identical experiences at 30-50% less.
Wallet Warning: While cruise excursions provide convenience and guaranteed return to the ship, many simple activities like city tours and wildlife watching can be arranged independently for a fraction of the cost.
5. Souvenir Chains Near Ports, Multiple Locations

The large souvenir shops clustered right at the cruise docking areas in Alaska ports are often part of chains, not locally-owned businesses.
These shops feature “smoke and mirror” promotions like deep discounts off inflated prices or multi-buy deals that encourage overspending.
You’re better off seeking out stores with “Locally Owned” signs in their windows, usually just a block or two away from the port.
Shopping Savvy: Many of these port-adjacent souvenir shops sell identical mass-produced items you’ll find at every Alaska port, often at inflated prices targeting one-time visitors.
6. Manufactured “Authentic” Bars, Skagway

Skagway has just over 1,000 permanent residents but transforms completely during cruise season.
The bars and restaurants closest to the port are specifically designed to separate tourists from their money while providing a manufactured “frontier” experience.
But here’s the deal… these venues are often crowded, costly, and created specifically for the tourist trade rather than representing authentic Alaskan culture.
Authenticity Check: While these establishments may be fun, they’re designed as tourist attractions first and foremost, with prices and themes calibrated to appeal to visitors rather than locals.
7. Short Port Visits on Certain Cruise Lines
Some cruise itineraries advertise visits to key Alaskan ports like Juneau, Skagway, and Ketchikan but only allow 3-4 hours in each location.
Early morning arrivals or evening-only stops (like Victoria from 8 PM) severely limit your ability to explore these destinations.
That’s why checking the actual port times – not just the destinations – is crucial when booking an Alaska cruise if you want to truly experience these unique locations.
Time Trap: With such limited hours in port, you’re essentially paying for a drive-by glimpse of Alaska rather than a meaningful opportunity to explore its culture and natural beauty.
8. “Free” Charm Bracelet Promotions, Cruise Ports
Cruise passengers often find discount vouchers and “free” charm bracelet offers in their cabins, encouraging visits to specific jewelry stores in port.
These seemingly generous offers are designed to get you into stores with highly skilled salespeople who pressure you into expensive purchases.
I made a classic mistake falling for this once – ended up spending $200 on additional charms when all I wanted was the “free” starter piece.
Marketing Manipulation: These promotions are carefully crafted psychological tools to create a sense of obligation that makes tourists more likely to make purchases they hadn’t planned.
9. Wasilla, Mat-Su Valley

Wasilla is mentioned by locals as a place tourists should generally avoid unless they’re just passing through to get gas on the way to Denali.
The area is primarily residential with little to offer visitors beyond chain stores and gas stations.
You’re better off spending your limited Alaska time in more scenic or culturally rich locations that showcase what makes the state special.
Skip-It Spot: Even Alaskans joke that Wasilla is only worth visiting “to buy a house with a big yard and/or that allows you to publicly store your 3 boats, 7 ATVs, and 4 snowmachines.”
10. Cruise Ships Without Glacier Viewing, Various Routes
Some Alaska cruises advertise “scenic cruising” but don’t actually visit the most impressive glacier regions like Hubbard Glacier or Glacier Bay.
These itineraries may seem like good deals but miss one of Alaska’s most spectacular natural experiences.
Want me to share an insider tip? Always check if your cruise includes Glacier Bay National Park or Hubbard Glacier – these are the premier glacier viewing experiences that shouldn’t be missed.
Missed Opportunity: Without proper glacier viewing, you’re missing one of Alaska’s most awe-inspiring natural wonders – massive tidewater glaciers that can be over 200 feet tall and six miles wide.
11. Mt. Roberts Tramway, Juneau
The Mt. Roberts Tramway in Juneau is often cited as one of Alaska’s most obvious tourist traps.
Built in 1996, it’s the second steepest tram in North America, taking visitors from the cruise port up to Mt. Roberts.
But here’s the catch… while the views are admittedly impressive, you’re paying premium prices for a short ride when there are numerous free or lower-cost hiking trails nearby that offer similar or better vistas.
Why It’s On This List: The tramway was specifically mentioned by locals as one of the most dangerous tourist traps in Alaska, designed primarily to extract money from cruise ship passengers with limited time in port.
12. Great Alaskan Tourist Trap, Girdwood

The ironically named “Great Alaskan Tourist Trap” in Girdwood is exactly what it sounds like – a store that capitalizes on its honest name.
Located near Alyeska Resort, it sells the typical Alaska souvenirs but at least has a sense of humor about its purpose.
You’re better off exploring the actual attractions nearby like the Alyeska Aerial Tramway or Girdwood Brewing Company for a more authentic experience.
Self-Aware Souvenir Stop: While the store earns points for honesty in its name, it’s still primarily designed to separate tourists from their money through marked-up souvenirs and Alaska-themed trinkets.
13. Overpriced Wildlife Tours, Various Locations
Many wildlife viewing tours in Alaska charge premium prices for experiences that aren’t guaranteed to deliver sightings.
Some operators use misleading marketing that implies you’ll definitely see bears, whales, or moose when nature offers no such guarantees.
I made a classic mistake paying $300 for a “guaranteed” bear viewing tour only to see nothing more than a distant speck that the guide insisted was a bear.
Nature’s Uncertainty: The best wildlife viewing experiences in Alaska often come from spending time in nature on your own or with small local guides who don’t make promises they can’t keep.
14. Trying to See Too Much, Statewide

Many tourists make the critical mistake of trying to see too much of Alaska in a single trip.
The state is enormous – you could fit Texas, California, and Montana inside Alaska and still have room left over.
That’s why focusing on one region per trip leads to a much more satisfying experience than rushing between distant attractions.
Planning Pitfall: Locals who have lived in Alaska for over 35 years specifically mention trying to do too much in one trip as a common mistake tourists make when visiting the state.
15. Overpriced Hotel Packages, Anchorage
Many hotels in Anchorage offer “special Alaska packages” that bundle basic services at premium prices.
These packages often include activities you could book yourself for much less or simple amenities that should be standard.
Want me to share a money-saving tip? Book your hotel room separately from your activities and use local tour operators instead of the hotel’s concierge service.
Bundled Markup: These packages typically cost 30-40% more than booking components separately, relying on tourists’ unfamiliarity with local prices and options.
16. Diamond Shops in Port Towns, Various Locations

The proliferation of diamond and jewelry stores in Alaska’s port towns is perhaps the most puzzling tourist trap in the state.
Alaska has no diamond mines or significant jewelry-making tradition, yet cruise ports are filled with these high-pressure sales environments.
But here’s the deal… these stores exist solely to capture cruise passenger dollars and have nothing to do with authentic Alaskan culture or craftsmanship.
Cruise Port Paradox: The presence of multiple international jewelry chains in tiny Alaskan towns is a clear indicator these businesses target tourists rather than serving local needs.
17. Overpriced Salmon Shipping, Various Locations

Many tourists are enticed by offers to ship fresh Alaskan salmon home, often paying $50+ per pound including shipping.
These services typically charge 3-4 times what locals pay for the same fish.
You’re better off purchasing vacuum-sealed salmon from local processors who can properly prepare it for travel in your checked luggage at a fraction of the cost.
Fish Freight Markup: While Alaskan salmon is indeed delicious, the premium charged by tourist-oriented shipping services is rarely justified by the quality difference compared to good salmon available in your home state.
18. Northern Lights Tours in Summer, Fairbanks
Some unscrupulous tour operators in Fairbanks sell “Northern Lights viewing packages” during summer months.
What they don’t clearly explain is that the midnight sun makes aurora viewing impossible from approximately May through August.
I made a classic mistake when I first visited Alaska in July and paid for a “Northern Lights photography workshop” only to learn the scientific impossibility of my quest.
Seasonal Scam: The Northern Lights require dark skies to be visible, making summer viewing in Alaska physically impossible due to the extended daylight hours.
19. Fake Native Crafts, Statewide

Souvenir shops throughout Alaska often sell “Native-inspired” crafts that are actually mass-produced overseas.
Authentic Native Alaskan art is valuable and priced accordingly, while knockoffs may use the same imagery but lack both quality and cultural authenticity.
That’s why looking for the “Silver Hand” emblem, which certifies authentic Alaska Native handcrafted items, is essential if you want genuine cultural artifacts.
Cultural Misrepresentation: Beyond being a poor value, these imitation items appropriate indigenous Alaskan cultural elements without providing economic benefit to Native communities.
20. Crowded Summer Destinations, Popular Areas

Alaska’s most accessible destinations become extremely crowded during peak summer season, particularly in July.
Places like Denali National Park, downtown Juneau, and Kenai Fjords can feel more like theme parks than wilderness experiences during these peak times.
Want me to share an insider tip? Consider visiting in May or September when crowds are thinner, prices are lower, and the weather can still be quite pleasant.
Timing Trap: Over 60% of Alaska’s annual tourists visit during a 10-week window in summer, creating artificial scarcity that drives up prices and diminishes the wilderness experience many travelers seek.